Hello Lovely blog
Hello Lovely blog, top tips and advice on great graphic design.
In the past, we've been of the mindset that human intervention by a sales person is the conversion tool. A relationship was required to make a person buy that ad space, book the stand at the event or take out a subscription. With the emphasis now online tools to buy and book, design plays a critical part in converting browsers to customers. This week I'm reminded why and I'd like to share my observations with you. I hope it'll help you to apply good design to your website.
You've crafted the perfect offer. Perhaps you're running a Facebook page or Instagram account and you want to develop a few motivational quotes. Great! You've found the photos and you're ready to tackle Canva, Illustrator or the software of your choice. Before you start, here are the Hello Lovely tips I want to share with you to make sure that your offer can be seen. It doesn't matter how much you've planned the social media marketing campaign, if your audience can't read the words then it's time and money badly spent.
One of my many heroines of design and typography is Beatrice Warde. Any designer with an interest in typography will know of her work and I'd like to share why she's so important on International Womens Day.
I was honoured to be the host of the Ask The Expert session last week, all about design. We covered a huge range of micro-topics under the heading Good Graphic Design Will Make Your Business Better. It was very lively and educational...
If you're reading this whilst sitting in the beautiful county of Yorkshire, then you may already know about the fans reactions to the proposed crest for Leeds United football club...
Squarespace is a beautiful thing but if you've been used to Wix, Weebly or WordPress, it can feel like a Big Scary Thing to move over to a different platform even if you know it makes sense. There's the time. Crikey - the site mapping. Yikes, - the learning!
Well, just like Miss Marple or better still, Scooby Doo, I'm here to make sense and take away your fears.
I am a supporter of independent micro businesses as I run one myself and I challenged myself to give up large chains for an New Year challenge a few years back. I’m proud to be an #Indie25ER. Here are my tips to survive and thrive as a #Microbiz (with a lot of useful information about design!)
Free online training and hosting worth £100 for all Squarespace websites ordered by 31st January. Pop me an email with an outline of how many pages and features you're looking for and I'll get back in touch with a quote.
It's very easy for campaigns to be misappropriated by others or to be confused in the media. Wrongly attributed photos in the papers meant that enquiries were misdirected and it wasn't easy to keep control on the final figures. This is one area where branding can help.
Now, can you cast your mind back to the lighter days of September? I spoke with a very inspiring business owner, Sarah Swanton during this month. I love her warmth and interest in people and that she is very into positive and heart based techniques.
I am thrilled to report the publication of a book that I've been designing and coaching (more on that later) on for the past year. It's called Balsham, a village story, 1617-2017 and it celebrates the wonderful world of mapping from the work of Elizabethan surveyor Thomas Langdon to the latest GIS technology and 400 years of history. I'd love to tell you the story of the book, so if you are ready let's begin...
I am delighted to announce that my exhibition on the work of John Peters, designer, typography and owner of the Vine Press is open until January at the Cambridge University Press Museum.
I am thrilled to announce that Hello Lovely has designed the website and logo for Cambridge Business Women which has relaunched in this vibrant city (and our home town) this month. I am also pleased to say that Hello Lovely is hosting the website for the first year too as sponsors