I'm Berenice and I run Hello Lovely, a complete graphic design service for authors, brands, business and for people.
I believe that every product, book or service deserves great graphic design. Good quality, innovative design inspires trust and grabs your potential customers’ attention. Working with a graphic designer doesn't have to cost the earth, I promise. I provide affordable yet high quality design no matter the size of your business. Here's how it works...
Strategy – Before I put pen to paper I spend time simply listening to what your goals, objectives and dreams may be. The collective intelligence that we share during this learning process becomes the blueprint for moving forward. From here, you and I will work collaboratively in shaping up the New Idea into an outcome that serves your plans for success.
Design – The passion I feel for design is best demonstrated through a wide range of media, including visual identities, web design, print collateral, and everything in between. Beautiful and thoughtful design can bring any idea to life and summon a reaction; it can inspire you, it can motivate you, it can stop you in your tracks. I am constantly scribbling ideas in notebooks, capturing thoughts, but most of the time you can find me at my Mac using Adobe Creative Suite and a Wacom tablet.
Social Media – Getting social about your New Idea is about getting noticed. Today, marketing communications need to differentiate your company more than ever through honest, artful storytelling across many media channels. I believe that bold, compelling, persuasive messaging executed properly can affect real change and differentiate your company from the competition.
Interactive – Technology has changed how consumers interact with companies and their brands. It is now a two way dialogue where consumers have a real voice over multiple platforms, including web, mobile devices and social spaces. You want to engage your audience in the space that they live in, be it Facebook, Twitter, YouTube, or through a well crafted and well designed website or application. WordPress and Squarespace are two website building tools that I am well-versed in.
Berenice Smith, B.A. (Hons), MA
Berenice is an award-winning creative and designer with more than 25 years’ experience. A versatile talent, strategic thinker and thoughtful conceptualiser, Berenice also understands that design is an essential driver in business with the key target to drive and produce desired business results.
Berenice is passionate about design. She offers senior-level experience working with clients in a wealth of industries ranging from publishing to supply chain management, events, education, charities, universities and mental health. She holds degrees at Masters level in Graphic Design and Typography, English Literature and with training at Transmedia, SfEP, The Publishing Training Centre, UX Academy and Interaction. She has worked with United Parcels Service, Pearson, Cambridgeshire PCT, the BBC, South Cambridgeshire and Cambridge City councils, United Business Media, IPC and Archant. Berenice delivers talks on design and adversity, great graphic design for business and drop-in workshops called The Design Ambulance. She also believes in mentoring the next generation and has supported Anglia Ruskin students from the Masters in Publishing degree.
Berenice has extensive experience managing freelance designers and publishing teams in the fast paced world of weekly magazines, event management and corporate communications. Her vast background offers clients the many skills and disciplines usually found only at larger, full-service agencies, as well as the intimate service and attention not generally found at the big businesses.
Berenice offers a free 30 minute consultation by Skype, Zoom or email, or if you're in the Cambridge area we can meet up for a coffee to discuss your design needs.
Berenice is co-administrator of Cambridge Business Women, Walking Forward Inspirational Network and host an active weekly Twitter chat.
Hello Lovely is a Squarespace Circle member.