A brandmark is a symbol that sits with a brand. Some brand are typographic based such as the Science Museum. Find out more about logos..
Asking your customers about brand research will help you to realise how healthy your brand is. If you can identify the threats, you can make opportunities. If you’re new to business, working out your values will help customers to appreciate them. How do you go about it?
Hello Lovely is offering a 20% saving to new clients to celebrate the launch of the World Childless Week website.
We've added in a brief byline on Squarespace because it often appears in searches with Wix and Weebly, unfairly so in our opinion. Wix and Weebly are both template driven which sounds a bit like Squarespace so you might wonder why one costs more than the other.
Keeping legal and being on the right side of complicated copyright law is a continual worry for writers, publishers... Anyone who creates original work or needs to obtain other work to complete the project such as images or text extracts should be aware of copyright but the laws around the world are all complex and vary from country to country. Here's a few tips.
There will be many times during the writing of your book when you need help, you may be stuck with a plot or character development or need manuscript feedback or assistance in employing services. Here are a few tips.
It can feel overwhelming, all this talk of branding and logos that pops up on platforms so I thought I'd explain a little about what a brand is, and what a logo is.
It's true that publishing hasn't been the most environmentally friendly business. Book publishing has been named in the past as the third largest industrial greenhouse emitter when it comes to pulp and paper.
This debate reminds me of the Mac versus Windows arguments that still rage on the internet and in offices all over the world. The short answer is that there isn't a right or wrong choice, in my opinion. Both have options that work better for some businesses and services and are excellent choices for website building. So here are my comparisons (the longer answer!) so you can decide if WordPress (WP) or Squarespace seems more suitable for you. If you'd like to explore them in more detail then do get in touch, I love to make websites accessible.
It's really tempting to go for something quick and easy when the pennies are tight, isn't it? Keeping an eye on cost saving is critical for a new business. I wanted to write about the ethics of low cost design and give you some background on how these sites work so you can decide if they are right for you. I’ll also explain why I don't offer my design services on these sites.
I fess up, I struggled with a G because I thought of galley proofs but these environmentally unfriendly, tree eating ways of proofing are mostly confined to the past as designers and printers look at online proofing for speed and to be green. And that thought made me think of going green! Not like Kermit or changing your book cover to Pantone 381 (a personal favourite) but by adopting planet friendly publishing and design. This year I have set myself the challenge of never buying a new book to reduce my carbon footprint and here are my thoughts on being a planet-friendly creative because this applies to everyone.
Does the brand 'England' promote a trusted, excited country that's reliable? That's a huge ask for any country in this turbulent time but to be trusted, one has to be open to change and influence, and it's debatable if Brexit or the subsequent negotiations have helped to promote a trusted country. Regardless of which way you or I voted, managing the 'use of design, advertising, marketing, service proposition, corporate culture..' has been sadly lacking.
Once the book has been printed or formatted and you have celebrated your wonderful achievement, there are copies to be sold. If you've done the right thing and got a designer to provide a striking cover design then you're on the way, but the most beautiful design won't sell you copies by itself. So how can you raise the game and be your own sales team if you're as introverted as me?
My June newsletter is going out on 1st of the month and there's a special offer on branding that will save you £100, plus news of my latest award and useful advice on Brand Ideals. If you'd like to get top tips delivered to your inbox on the first of each month, along with offers for my subscribers then just sign up for my newsletter.
The editor is essential if you want a good read but what does an editor do and why are they different to a proofreader? Let Hello Lovely explain!
I have had some great responses to this A-Z series, especially about book covers and I thought I'd share this post from September when I talked about the anatomy of a book cover. The image in this post is a really useful explanation of each part of a book. This title has now gone to press and has generated £4,000 of sales for this fledgeling publishing cooperative…
How do you fancy some fun exercises to help you work out your business brand? You'll be pleased to know that I'm hosting a workshop with Drive The Network and Eagle Labs/Barclays on defining your brand and visual profile.
Designers can provide more than just visuals for your book. We can also offer other elements to support new authors and publishers in their business by knowing about print, the ePublishing process, promotional material and websites. Without question, authors and publishers will come up against one or two if not all four of these areas on their journey from manuscript to publication. Always employ an experienced publishing designer as books and publishing require different technical and visual skills than you'd find in web design. Some designer have the experience in both, as I have, and can offer a full service or elements of it. Here are my tops tips on getting the best for your budget and from your designer.
8 tips and tricks to improve your business card design.
Once you've taken delivery of your branding package, it's really important to make sure that you are getting the maximum impact from your image use. Why? Your literature and communications work best for your business when they are consistent with your company's established image and increase your audience through trust and familiarity. Here are my top tips.
I have run cover design workshops for the MA in Publishing degree at Anglia Ruskin University. One of my favourite tasks is to use a well-established text and present all the different covers which have been published. I often use Daphne du Maurier’s Rebecca which has been published by many different imprints, the design altered to printing and design technology, cultural and taste. The text hierarchy alters as the author became popular and the marketing of the book took a different turn from gothic to romance and back again. Here’s my top tips on designing a book cover.
How do you fancy some fun exercises to help you work out your business brand? You'll be pleased to know that I'm hosting a FREE workshop with Drive The Network and Eagle Labs/Barclays on defining your brand and visual profile. Find out more...
What funds you need depend on how you are producing your book (pitching to publishers independently or via an agent, or self-publishing), if the book is print or eBook and what skills you’ll need to contract in. Here's my handy guide to essential publishing costs.
Printed or online planners are a great idea to showcase your expertise in your subject. A planning book can show off tips on social media marketing, boost sales for an online course or help to support students or patients on courses in any subject. It’s about this time of year when you need to think about the content and design of your course and how you might deliver this. I have worked on planners and calendars in agencies for many years and have seen many problems, so here are my top tips.
Design thinking puts the customer at the heart of a process. It can be applied to the design of a book cover, navigating the inside text pages, or branding, websites and the development of a new project or service. The term was developed in start-ups and companies looking at lean developments but it can be used in any size of business. What does it mean in real life?
Authors are essential of course. Without these talented souls we have no words! This article offers you no writing advice, there are better resources out there for this, but it gives authors a snapshot of the talent found in a publishing process to help apply this to the self-publishing process and make your book better.
On the 3rd April last year I began a change of working life. I left the security of a full-time job and began to look at using my design experience and education in a different way. During this year, I have been invited to speak at events, worked on a salon rebranding and worked on a range of exciting projects. I have always been focused on two things: quality and trust. I have stayed true to this goal throughout the first year of business. Here's my ten lessons learned...
Today I was buying batteries for my iMac mouse. As I stood looking at the display it dawned on me how colourful the packaging is... yes, this is often how I shop! Some are blue, a soothing shade and thus a popular choice. Others are red for power and Energizer, the brand I bought is green and yellow. We can all be seduced by colour, how important is it to you?
In the past, we've been of the mindset that human intervention by a sales person is the conversion tool. A relationship was required to make a person buy that ad space, book the stand at the event or take out a subscription. With the emphasis now online tools to buy and book, design plays a critical part in converting browsers to customers. This week I'm reminded why and I'd like to share my observations with you. I hope it'll help you to apply good design to your website.
You've crafted the perfect offer. Perhaps you're running a Facebook page or Instagram account and you want to develop a few motivational quotes. Great! You've found the photos and you're ready to tackle Canva, Illustrator or the software of your choice. Before you start, here are the Hello Lovely tips I want to share with you to make sure that your offer can be seen. It doesn't matter how much you've planned the social media marketing campaign, if your audience can't read the words then it's time and money badly spent.