Hello Lovely believes in sharing knowledge as well as getting hands-on. Got a question about design? Get in touch.
How should you apply colours to your branding and logos? What do they mean and why the right colour will help your brand succeed.
If a book is well written, it deserves the investment of design. Reader inattention can be avoided with the thoughtful and careful consideration of an experienced book designer. Watch this video to learn more.
How do you know which is best for the work you’re doing? In general, there are graphics formats suitable for printing which have a higher resolution and those for on-screen viewing or online publishing. Within each group, there are also formats that are better than others for the same task. Here’s the Hello Lovely run down on file types.
It’s CodeWeek EU from 6th to 21st October 2018. This initiative is all bringing code to all, making it fun and engaging. Supported by the major tech companies like Apple, it’s for all ages. One of the key aims has been about developing skills and I guess leads to the question, does a UX designer need to know code?
They have a series of interviews with freelancers where we can share our experiences (good and bad), the highs and lows of working life and advice. I was featured on the page last month and you can read about my journey and why I think it’s good to code!
September brings Open Cambridge which is an event I look forward to very much! It's a change to indulge my curiosity and get nosey as private places in Cambridge throw open their doors to the public. When I've been away from the city, I have genuinely missed the opportunity to get to know the hidden city where I live.
Asking your customers about brand research will help you to realise how healthy your brand is. If you can identify the threats, you can make opportunities. If you’re new to business, working out your values will help customers to appreciate them. How do you go about it?
Hello Lovely is offering a 20% saving to new clients to celebrate the launch of the World Childless Week website.
We've added in a brief byline on Squarespace because it often appears in searches with Wix and Weebly, unfairly so in our opinion. Wix and Weebly are both template driven which sounds a bit like Squarespace so you might wonder why one costs more than the other.
Keeping legal and being on the right side of complicated copyright law is a continual worry for writers, publishers... Anyone who creates original work or needs to obtain other work to complete the project such as images or text extracts should be aware of copyright but the laws around the world are all complex and vary from country to country. Here's a few tips.
There will be many times during the writing of your book when you need help, you may be stuck with a plot or character development or need manuscript feedback or assistance in employing services. Here are a few tips.
It can feel overwhelming, all this talk of branding and logos that pops up on platforms so I thought I'd explain a little about what a brand is, and what a logo is.
This debate reminds me of the Mac versus Windows arguments that still rage on the internet and in offices all over the world. The short answer is that there isn't a right or wrong choice, in my opinion. Both have options that work better for some businesses and services and are excellent choices for website building. So here are my comparisons (the longer answer!) so you can decide if WordPress (WP) or Squarespace seems more suitable for you. If you'd like to explore them in more detail then do get in touch, I love to make websites accessible.
It's really tempting to go for something quick and easy when the pennies are tight, isn't it? Keeping an eye on cost saving is critical for a new business. I wanted to write about the ethics of low cost design and give you some background on how these sites work so you can decide if they are right for you. I’ll also explain why I don't offer my design services on these sites.
I fess up, I struggled with a G because I thought of galley proofs but these environmentally unfriendly, tree eating ways of proofing are mostly confined to the past as designers and printers look at online proofing for speed and to be green. And that thought made me think of going green! Not like Kermit or changing your book cover to Pantone 381 (a personal favourite) but by adopting planet friendly publishing and design. This year I have set myself the challenge of never buying a new book to reduce my carbon footprint and here are my thoughts on being a planet-friendly creative because this applies to everyone.
Does the brand 'England' promote a trusted, excited country that's reliable? That's a huge ask for any country in this turbulent time but to be trusted, one has to be open to change and influence, and it's debatable if Brexit or the subsequent negotiations have helped to promote a trusted country. Regardless of which way you or I voted, managing the 'use of design, advertising, marketing, service proposition, corporate culture..' has been sadly lacking.
Once the book has been printed or formatted and you have celebrated your wonderful achievement, there are copies to be sold. If you've done the right thing and got a designer to provide a striking cover design then you're on the way, but the most beautiful design won't sell you copies by itself. So how can you raise the game and be your own sales team if you're as introverted as me?
My June newsletter is going out on 1st of the month and there's a special offer on branding that will save you £100, plus news of my latest award and useful advice on Brand Ideals. If you'd like to get top tips delivered to your inbox on the first of each month, along with offers for my subscribers then just sign up for my newsletter.
The editor is essential if you want a good read but what does an editor do and why are they different to a proofreader? Let Hello Lovely explain!
I have had some great responses to this A-Z series, especially about book covers and I thought I'd share this post from September when I talked about the anatomy of a book cover. The image in this post is a really useful explanation of each part of a book. This title has now gone to press and has generated £4,000 of sales for this fledgeling publishing cooperative…
How do you fancy some fun exercises to help you work out your business brand? You'll be pleased to know that I'm hosting a workshop with Drive The Network and Eagle Labs/Barclays on defining your brand and visual profile.
Designers can provide more than just visuals for your book. We can also offer other elements to support new authors and publishers in their business by knowing about print, the ePublishing process, promotional material and websites. Without question, authors and publishers will come up against one or two if not all four of these areas on their journey from manuscript to publication. Always employ an experienced publishing designer as books and publishing require different technical and visual skills than you'd find in web design. Some designer have the experience in both, as I have, and can offer a full service or elements of it. Here are my tops tips on getting the best for your budget and from your designer.
8 tips and tricks to improve your business card design.
Once you've taken delivery of your branding package, it's really important to make sure that you are getting the maximum impact from your image use. Why? Your literature and communications work best for your business when they are consistent with your company's established image and increase your audience through trust and familiarity. Here are my top tips.
I have run cover design workshops for the MA in Publishing degree at Anglia Ruskin University. One of my favourite tasks is to use a well-established text and present all the different covers which have been published. I often use Daphne du Maurier’s Rebecca which has been published by many different imprints, the design altered to printing and design technology, cultural and taste. The text hierarchy alters as the author became popular and the marketing of the book took a different turn from gothic to romance and back again. Here’s my top tips on designing a book cover.
How do you fancy some fun exercises to help you work out your business brand? You'll be pleased to know that I'm hosting a FREE workshop with Drive The Network and Eagle Labs/Barclays on defining your brand and visual profile. Find out more...
What funds you need depend on how you are producing your book (pitching to publishers independently or via an agent, or self-publishing), if the book is print or eBook and what skills you’ll need to contract in. Here's my handy guide to essential publishing costs.