Six ways that a professional designer can improve your website
You may wonder why you’d need a professional website designer. Websites are meant to be easier to create these days with drag and drop commands. This post shares some of the reasons why you may want to work with a designer on your website.
You need more than a website designer
You may not know what you need yet, but during any project I will advise on
development
strategy
tech
branding
consistency
copy
image sourcing
A professional designer will wear many hats during the creation of your site to support and grow your work, and to understand your audience and how best to serve them through your website.
We all aim to make the process as smooth as possible by helping you with website domains, sorting out a professional email, and advising on the appropriate plan to purchase.
Your time is precious
How many bits of software and platform have you tackled lately? Do you really want to learn another? Building a site that does the very best for your work is a huge ask.
If website design isn’t your thing, then the process could easily be a headache and will take you away from what you do best. Yes, you may learn a new skill and get a website, but you could also have wasted hours struggling to put together a site that may not work for you and never be published.
Designing for yourself is awful
I’ve had several iterations of this site and my branding over the years. I am my toughest client! Designing for ourselves is twice as much effort as we can be so critical. I found it hard to make objective decisions. When it comes to your website, I can be unbiased and provide clarity to create a website that actually works for your business, instead of something that might look nice but won't convert to engagement.
You want more than a template
Designers can add code (or work with a developer to get the look or action required using their coding skills) and advise on the best website platform for you.
Using code on different themes or base templates can create a bespoke look. Many users won’t know CSS or HTML, so they'll be relying on standard offerings to create their website which means it’ll look like millions of other generic sites (which is true of any platform).
If you work with a designer who uses code - like me - you’ll have a unique website with bespoke styles, accessibility and functions to enable the site to work harder and stand out.
You’re stuck on your current website, but you don’t want to change platforms
If you’re already half way through your website, you may find a critique from a designer to improve on what you’ve already created is a helpful step to take. Or maybe you need a bit of confidence behind the scenes that you can’t find on training courses or YouTube. Designers can help with this too.
Deep knowledge
A good designer will have a deep understanding of the user experience and how to drive sales. This is where creating your own site causes the most pain. Even if you're able to work out the platform basics to create a site that looks nice, do you know the best practice? Professionals will understand the platform with deep knowledge and use all the tools and functions available to support your business.
Does your business deserve a pro? If you’d like to save time and get an independent opinion, let’s have a free 15 minute chat.